Mobi Safety Rewards

Drive safe. Enjoy the rewards.
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Deaths all drivers 2020

Deaths age 17-25

%

Percentage 17-25

Approx. hospital admissions*

age 17-25

%

Percentage 17-25

Supporting our young drivers

Young drivers are significantly over represented in serious accident statistics in Australia – and around the world.

In fact road deaths exceed all other causes combined.

The graph below* shows that while under direct supervision, Learner drivers have a very good safety record.

The problem to be solved, is that there is a dramatic shift when they ‘go solo’.

Immediately after Learners transition to their ‘P’s’, accident numbers increase exponentially.

While 208 young drivers died on our roads last year, a further *several thousand sustained injuries requiring hospitalisation.
(*a more difficult number to quantify due to variations in reporting)

Consider this. The societal cost of death and injury requiring hospitalisation in Australia, exceeds a staggering $30 billion each year.
Young drivers (17-25) account for approximately 20% of that figure.

Mobi’s mission is to assist in reducing this dramatic increase in accidents and to encourage and reward safer driving habits.
We do this by using smart-phone technology to extend supervision, feedback and mentoring, combined with an evolving  ‘ecosystem’.

This ecosystem is comprised of useful driver education resources to assist you and your young driver(s) through the critical years.
We also add value via a Rewards program and discounts from participating suppliers.

Join us, in this important endeavour.

*Mobile users – turn your device sideways to view the graph at full size

New driver crash stats 850x569

Our mission

We believe that the key ingredient missing beyond the Learner driver phase is ongoing supervision, mentoring, feedback and a gentle nudge here and there. Our mission is to fulfil that function using artificial intelligence, backed by data that references behaviour more likely to result in an accident.
We underpin this effort with supporting resources and a rewards program.

A solution that removes cost-barriers

Driver behaviour monitoring is common in today’s commercial fleet driver programs. These typically come as an add-on module, requiring in-car technology. The cost is beyond what would be acceptable to this demographic use-case. The Mobi app technology removes that barrier.

The Mobi Safety App

Mobi uses smart-phone sensors to monitor key aspects of safe driving.  Actual speed against posted limits, acceleration and braking, turning and lane changing, distraction / phone handling, time of day, weather and accident detection. A unique driver profile is created and reflected as a safety score and backed up by feedback, coaching and reporting for the driver and supervisors.

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The short story

Initially, Mobi is intended for Parents and Care-givers of soon-to-be, or current Learner drivers. The app will follow and assist the driver through their Learner and Provisional journey, providing feed back and tips.
It and our supporting resources, are offered as a low-cost monthly subscription.
Learn more…

The Learner permit phase

Learning to drive within the ‘Graduated Licence System’ (GLS) is a journey that takes around twelve months of  supervised practical and safety education, followed by three years of  unsupervised Provisional ‘experience’.

During the Learner phase, Mobi will track and summarise  all driving activity.
It is a valuable companion tool in recording each supervised trip, capturing the route, start and finish times,  distance,  weather and any ‘events’ such as speeding, hard cornering, hard braking, acceleration and phone use, that are known to contribute to a significantly increased risk of an accident.
All activity is available to the driver, supervisor, or professional instructor (via invite).

A unique driver profile is created, based on individual trips, 14 and 60 day averages.  Progress is measured by a safety score out of a possible 1000 points, broken down  into key behaviour segments, along with tips and feedback.
Interactive coaching modules are also included, to reinforce safer driving habits.

At the end of the Learner phase, the driver and supervisors will have an very good idea of  strengths and weaknesses that may require a little work in preparation for an attempt at  earning a Provisional licence and eventually,  guidance on safer driving as a ‘solo’ driver.

Girl gets her Learner's permit
Girls gets her P plates

The Provisional phase

So, your young driver has earned their Provisional licence (P plates).
Freedom at last! Yes. But, take another look at that graph above.

The statistics go from a very low chance of being involved in an accident causing death – or severe injury requiring hospitalisation, to an unacceptable 20-30X level .

The only difference in this transition scenario, is that direct supervision has ceased.

This is where Mobi comes to the fore. This is the care  –  mentoring and feedback phase.
In many instances, along with new found independence, comes a little less concentration (or more distraction). Perhaps phone handling, use, or not driving  to the the conditions in relation to speed and braking. 
This will become obvious to the driver and to parents / care-givers via changes  in the components of the Monitoring, Safety Score and feedback generated by Mobi.

It is important to recognise that Mobi is not playing a role of authority, but it does provide a solid basis for ongoing discussion, mentoring and review of safety issues.
And, we do play a role in rewarding safer driving.

Fast forward to rewards

Mobi believes that taking the step towards developing  and maintaining safer driving habits, deserves to be rewarded. 

To that end, we are working with partners to provide a range of rewards and benefits to participating young drivers – and in some cases, their families, while subscribed to Mobi.

Specific rewards will change from time to time, but will ideally target automotive and lifestyle related products and services suited to the audience.

We welcome companies who would like to support our audience with genuine benefits and  rewards to make contact, via the form provided at the bottom of this page.

Friends enjoying the beach
phone distraction

Driver Resources

Education remains the front-line in road safety.

Visit our ‘Resources‘ page for access to a wide range of important road safety information, including links to ‘Learn to drive’ information, rsources for parents and carers of young drivers, PDF’s, videos and statistics.

There are also links to in-school driver education, used car safety ratings and hazard perception testing.

Getting Started

To join the Mobi journey towards safer driving, scroll down and select a subscription that best meets your requirments.

On the completion of your subscription check-out, an invite and link to the Mobi Safety Rewards App download will be posted to the student email provided.

After download to your student driver’s phone,  we recommend that you participate in the App set up, as there is an option to add cars being driven.
Initially this will often be the family car(s) and subsequently the student driver’s own car, or those of siblings. Just follow the tips.

The Supervisor (you), will also receive a subscription confirmation email and a link to the reporting dashboard, where you will be able to review trip summaries, along with driving behaviour breakdowns on a per trip, and on a 14 day and 60 day average safety score basis.
Individual trips can also be ‘replayed’ with instances of events lower than ideal driving behaviour (ie speeding, hard cornering, phone use) identified.
This will provide an overview of where driving habits have improved, or may need additional consideration and discussion.
Our Safety Score algorithm will also analyse and provide tips and feedback to the student over time.

You will also have an option to invite a second Supervisor (eg spouse/partner/care-giver) and also a professional driving instructor from any of the listed driving schools (these will increase as we progress. If your preferred driving school is not listed, let us know, via email to [email protected])

Being inexperienced, there will inevitably be events recorded that indicate less than ideal driving behaviours.
It is important, that your young driver remains open to guidance and trust.
Scores and event notification should be used as a basis for ongoing review and discussion, rather than direct criticism.

Subscription Pricing

Select from flexible subscription options, or a one-off 4 year bundle that spans the entire Learner/Provisional period.
Perfect as a 16th birthday gift.
A user account will be generated on subscription.

Monthly

Quarterly

Half-yearly

4 year bundle

Frequently Asked Questions

 

We have posted answers to some commonly asked questions below.

What is the onboarding process - where do I get the app?

Once you have subscribed, a Mobi user account is automatically created and logs you in. (we will also send an email confirmation) and you will be redirected to a confirmation page.

An invite and link to the Mobi Safety Rewards App download will be posted to the student email provided.

We recommend that you participate in the set up fo the App on your student driver’s mobile, as there is an option to add cars being driven.
Intially this will often be the family car(s) and subsequently the student driver’s own car, or those of siblings. The will also be a a request to always allow location. Just follow the tips.

The Supervisor (you), will also receive a subscription confirmation email and a link to the reporting dashboard, where you will be able to review trip summaries, along with driving behaviour breakdowns on a per trip, and on a 14 day and 60 day average safety score basis.
Individual trips can also be ‘replayed’ with instances of events where driving behaviour is identified as less than optimal (ie speeding, hard cornering, phone use).
This will provide an overview of where driving habits have improved, or may need additional consideration and discussion.
Our Safety Score aIgorithm will also analyse and provide tips and feedback to the student over time.

You will also have an option to invite a second Supervisor (eg spouse/partner/care-giver) and also a professional driving instructor from any of the listed driving schools (these will increase as we progress. If your preferred driving school is not listed, let us know, via email to [email protected] )

 

 

 

Keeping student and billing profiles up to date

Over the duration of your Mobi subscription, you will need to keep your driver,subscription and billing profiles up to date.

Changes to user profiles including licence status (ie ‘Learner’ to ‘P1 red’, then to ‘P2 green’, ‘Full licence’, or ‘Suspended’) can be edited from the ‘My Account‘ page.

Changes to your subscription can be made via the ‘Edit Subscriptions ‘ page

We will also provide you with an email reminder when we are charging your card, or when your subscription is due to expire.

Where can I review trips, safety scores, reports etc?

There are a couple of options.
The first is to sit down with your young driver  and review together via the app interface.
The second is via the web-based Mobi reporting dashboard. This where supervisors (typically parents and care-givers) and also professional instructors (only via invite) can review all activity. That will be available via a menu link.
We also highly recommend that that you download and review the very good guide from Monash University titled “Going Solo – A resource for parents of P plate drivers
You will find a link in our ‘Resources’ section, along with links to other useful information on driver education.

 

 

 

Where do we find the Rewards section?

Mobi Rewards are only available to currently subscribed members.
When subscribed. Rewards can be accessed from within the Mobi App.
Over time we will update rewards and communicate these via our mailing list.

In some cases, Mobi may receive a small fee from suppliers.

 

 

Where can I find more useful information resources?

Glad you asked. There are many useful driver education resources available.

We provide links to many of these from our ‘Resources‘ page. This is a work in progress, so check back often for more new links.

For student drivers, the Mobi app also provides links to engaging and interactive coaching content, along with contextual content and feedback.

Happy young driver and friends

“Let’s not talk about the ‘problem young driver’ but rather the ‘young driver problem’’

Dr.Teresa Senserrick
University of NSW

.

“Let’s improve young driver road safety by targeting the young driver road-safety system.”

Dr. Bridie Scott-Parker
University of Sunshine Coast

“There is no single solution to
the high novice-driver crash
rate.”

International Transport Forum

Get In Touch

If you have any questions that are not answered on this site, please contact us.
Please check the FAQ list above first, as you may find the answer there.

If you are a company that would like to support the efforts of our young ‘Mobi Crew’ achieving safe driving habits, please contact us via this form also.

Say Hello,

Contact Us

Mobi Safety Rewards Pty Ltd
ABN: 14 604 605 272

Email

Please use the contact form provided.

Our Address

Level 1,
211-223 Cumberland Hwy
Smithfield, NSW 2164
Australia

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