Mobi is a road safety ecosystem

Mobi has been conceived and designed as a road safety and lifestyle ecosystem that will support and follow young drivers through their graduated licence journey with a powerful smart phone app, links to road safety resources and third party content – and a program that rewards safer driving.

Our mission is to contribute to a reduction in the over-representation of young drivers 17-25 in accidents resulting in death or hospitalisation.

Mark Johnson – co-founder

From the first driving lesson, transitioning to provisional ā€˜Pā€™ plate levels, and beyond to achieving a full licence, Mobi augments existing driver education channels with real time driver behaviour data and provides feedback, tips and coaching to the student.
As a Parent or Caregiver supervisor, your subscription opens the door to a tool-set comprised of not just an app, but a continuously expanding curated set of some of the best road safety and learner driver educational resources.
These include:

  • Guidelines on how be an effective supervisor ā€“ a resource for the parents of young drivers
  • Links to driving schools
  • Links to school educational programs
  • A guide to the safest cars currently available
  • Road safety statistics and trends

Mobi also takes a reward for improved behaviour approach, rewarding all program participants with a range of driving and lifestyle benefits and discounts from third party affiliates.

As our rewards program evolves, we will aim to align with demographically aligned partners relating to categories including:

  • Banking
  • Car insurance
  • Car loans
  • Driver training
  • Roadside assistance
  • Car maintenance and tyres
  • Mobile / Communication / Internet
  • Events and entertainment
  • Lifestyle products
  • Personal care and cosmetics
  • Travel

About Mobi

Mobi Safety Rewards, is an Australian start-up based in Sydney.
We are creating a smart phone app that we believe will, if well adopted, contribute to a solution to the problem of an over-representation of young drivers (17-25) in accidents resulting in death or injury requiring hospitalisation.

We capture a driver’s personal driving profile and run it through a series of algorithms and predictive metrics to create a numerical safety score.
Included is a framework of coaching that enables drivers of any age to understand where they need to improve in order to be more safe, and how this progresses over time, creating an incentive for change in driving behaviour.

Together Mobi and data capture partner are able to offer a powerful and adaptable road safety solution, that will support better habits for young drivers and increased peace of mind for parents and care-givers.

Happy young driver and friends, where are the seat belts?
Learner and P plate accident graph
Girls on a road-trip. No seatbelts!

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