Mobi is a road safety ecosystem
Mobi has been conceived and designed as a road safety and lifestyle ecosystem that will support and follow young drivers through their graduated licence journey with a powerful smart phone app, links to road safety resources and third party content – and a program that rewards safer driving.
Our mission is to contribute to a reduction in the over-representation of young drivers 17-25 in accidents resulting in death or hospitalisation.
Mark Johnson – co-founder
From the first driving lesson, transitioning to provisional ‘P’ plate levels, and beyond to achieving a full licence, Mobi augments existing driver education channels with real time driver behaviour data and provides feedback, tips and coaching to the student.
As a Parent or Caregiver supervisor, your subscription opens the door to a tool-set comprised of not just an app, but a continuously expanding curated set of some of the best road safety and learner driver educational resources.
- Guidelines on how be an effective supervisor – a resource for the parents of young drivers
- Links to driving schools
- Links to school educational programs
- A guide to the safest cars currently available
- Road safety statistics and trends
Mobi also takes a reward for improved behaviour approach, rewarding all program participants with a range of driving and lifestyle benefits and discounts from third party affiliates.
As our rewards program evolves, we will aim to align with demographically aligned partners relating to categories including:
- Car insurance
- Car loans
- Driver training
- Roadside assistance
- Car maintenance and tyres
- Mobile / Communication / Internet
- Events and entertainment
- Lifestyle products
- Personal care and cosmetics
About Mobi and AutoLiv
Mobi Safety Rewards, is an Australian start-up based in Sydney.
We have entered into an exclusive collaborative agreement with AutoLiv, to create a smart phone app that we believe will, if well adopted, contribute to a solution to the problem of an over-representation of young drivers (17-26) in accidents resulting in death or injury requiring hospitalisation.
AutoLiv is a Fortune 500 company, headquartered in Sweden and incorporated in Delaware USA.
They understand the relevance and importance of our project and have been instrumental in assisting Mobi to get our vision to market.
The Mobi App has been adapted to meet our specific requirements, from a framework initially designed for the insurance industry.
We have been able to draw from their considerable research and development capacity to create what we hope will become a meaningful contribution to road safety.
AutoLiv is the world’s largest automotive safety supplier, with sales to all major car manufacturers, with more than 65,000 employees in 27 countries.
They develop, manufacture and market protective systems, such as airbags, seatbelts and steering wheels. AutoLiv is the global leader with a 41% market share.
They also conduct over 600 crash tests annually and have been collecting data relating to the cause and outcome of accidents for decades.
AutoLiv is able to harness this data along with a driver’s personal driving profile and run it through a series of algorithms and predictive metrics to create a 3-digit safety score.
Included is a framework of coaching that enables drivers of any age to understand where they need to improve in order to be more safe, and how this progresses over time, creating an incentive for change in driving behaviour.
Together Mobi and AutoLiv are able to offer a powerful and adaptable road safety solution, that will support better habits for young drivers and increased peace of mind for parents and care-givers.